Pandora Is Launching Its Paid Subscription Service: Is It

Pandora Active Users Dip Under 70 Million, But Paid Nov 06, 2018 Pandora doubles down on voice with interactive ads Jul 23, 2020 Best Music Streaming Services - Consumer Reports May 26, 2020

Pandora Music and Podcast Streaming Family Plan

Feb 05, 2020 Pandora Falls on Spotify's Paid User Growth May 22, 2014

May 21, 2014 · Spotify has 10 million paid users; Only 3.3 million people pay for Pandora; Deezer has 5 million who pay; Rhapsody has 1.7 million; Rdio doesn't publish its subscriber counts, but if layoffs and recent statements from its CEO are any indication, there may be a reason for that.

Pandora is free to use, but users can upgrade to Pandora Plus or Pandora Premium for ad-free listening. With Pandora Plus, users can enjoy unlimited skips and some offline listening for $4.99 a month. In 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. In the first quarter of 2020, Pandora had 60.93 million monthly active users in the United States. The online radio platform has been suffering gradual user losses each quarter for some time, and Jul 31, 2018 · Pandora added 351,000 paying subscribers for Pandora Plus and Pandora Premium in the quarter, to stand at about 6 million at the end of June (up 23% year-over-year).